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MADISON, Wis.--Dec. 8, 1999--
Netphoria, Inc. announced the launch of MyGiftList.com, a free, private, personal gift registry where individuals can list the gifts they want for Christmas, birthdays, anniversaries, weddings, and other gift-giving occasions.
MyGiftList.com offers benefits to online shoppers as well as online stores.
Created as a simple way for friends and family members to find and share gift ideas, MyGiftList.com aids online purchasing. The site provides members with an increased level of privacy over other gift registry sites because members specify who receives their lists. The online gift registry process can help eliminate duplicate gifts and members can include links so that gift givers know exactly what present to buy.
Another advantage of MyGiftList.com is its ability to list gifts without URLs. Other sites require the user to enter a URL where the item can be purchased online. MyGiftList.com allows members to simply type in their lists without having to do a lot of online research.
Charity donations are always popular during the holiday season and MyGiftList.com members can easily select a donation to their favorite non-profit organization as an item on their Gift List. Charities also have the option of publishing their Gift Lists for Good Samaritans who are shopping online.
MyGiftList.com also offers a bonus to e-commerce sites through its free Affiliate Program. As an Affiliate of MyGiftList.com, e-commerce sites can download free software that allows their visitors to set up an online gift registry. "As online retailers compete for online holiday shoppers, this technology will give them an advantage, and offer their customers a valuable tool. Early reports indicate that price alone is not enough to win over customers," explained Nitza Pfaff, VP of Marketing for MyGiftList.com. "E-commerce sites will have to provide additional services. That's where our online gift registry technology comes in."
In response to the enthusiastic support of existing affiliates, MyGiftList.com will continue to make this technology available to e-commerce sites. "Becoming an Affiliate of MyGiftList.com is a quick, simple process. Anyone with an e-commerce site can go to MyGiftList.com, register as an affiliate and download the software for free," commented Ms. Pfaff. "No other online registry offers this kind of service for e-tailers."
Online gift registries are becoming an essential part of building an E-commerce store and driving e-tailers into the fast-growing gift market. In essence, having an online gift registry can help reduce costly returns and exchanges, increase stickiness, attract new customers when wish lists are shared among family members and friends and allow you to track customer's purchases.
MyGiftList.com is a product of Netphoria, Inc. Netphoria, Inc. has been in existence since August 1994 and was one of the first Internet consulting firms in the United States. Netphoria has developed into a full service Internet consulting firm producing web sites, extranets, CD-ROMs and custom database solutions for over 100 clients.
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