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MyGiftList Introduces Viral Co-Branding for Its Gift Registry Affiliates
Thursday, September 14, 2000
MADISON, Wis., Sept. 14, 2000

MyGiftList.com, announced today that affiliates of the gift services site will have access to its Viral Co-Branding feature, the latest technology in viral marketing. Viral Co-Branding, a method for businesses to maintain visibility with existing clients and reach other online shoppers, will be added to the package of benefits provided to MyGiftList.com Affiliates at no charge. The news was well received by online merchants as they gear up for the rapidly approaching holiday season.

"We like to say that Viral Co-Branding is like word-of-mouth marketing for E-Commerce, our affiliates can effectively reach other people, without spending a penny," explained Mrs. Pfaff. "We work hard to live up to our mission of providing a useful site for our members and a valuable service to our affiliates. We are extremely proud to be the first and only gift registry site to offer this feature."

A common challenge for most e-businesses is developing a base of repeat customers. Viral Co-Branding helps E-Commerce sites to strengthen their branding with their customers. "Everyone knows the statistics, its easier to keep a customer than to get new customers," Mrs. Pfaff continued. "With Viral Co-Branding, we help our affiliates to do both."

The benefits are not limited to E-Commerce sites. Realtors, Insurance Agents, anyone who wants to maintain a presence with their clients or customers can benefit from the use of Viral Co-Branding. Visit http://www.MyGiftList.com to learn more about the site and the latest marketing technology.

MyGiftList.com is a free, private, personal gift registry where individuals can list the gifts they want for Christmas, birthdays, anniversaries, weddings, and other gift giving occasions. MyGiftList.com was created as a simple way for friends and family members to find and share gift ideas, and to aid them in purchasing online.

MyGiftList.com was created by Netphoria, Inc. Netphoria, Inc. has been in existence since August 1994 and was one of the first Internet consulting firms in the United States. Netphoria has developed into a full service Internet consulting firm producing web sites, extranets, CD-ROMs and custom database solutions for over 100 clients.





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